In the early days, Sarvesh Chetty and his father were known for their dedication and hard work. They started a small business refurbishing old filters from their home garage, driven by a vision to provide affordable and reliable solutions to the local market. The father-son duo spent countless hours cleaning, repairing, and restoring used filters, giving them a new lease on life.
The refurbished filters were well-received by their customers, who appreciated the quality and cost-effectiveness of the products. However, as the business grew, Sarvesh realized that to stay competitive and meet the increasing demand, they needed to evolve beyond refurbishing old filters.
One evening, after a long day of work, Sarvesh proposed an idea to his father: “What if we start stocking up on new filters as well? This way, we can offer a broader range of products and ensure we always have what our customers need.” His father, recognizing the potential in Sarvesh’s suggestion, agreed to give it a try.